Kick is a new streaming platform that was launched as an open beta in December 2022 in partnership between Easygo Gaming and Stake. It quickly gained subscribers thanks to Tyler ‘Trainwreck’ Niknam joining leaving Twitch to join Kick.com as a ‘non-owner advisor and non-exclusive broadcaster.’ on December 5, 2022. This move came in response to Twitch’s banning gambling from their platform altogether in October 2022, which had become Trainwreck’s mainstay since his partnership with Stake began in June 2021. In fact, he even said that he received around $360 million USD from the company for streaming his Stake slots gameplay.
So, what is KICK?
Kick is a live-streaming platform that was created to rival Twitch and YouTube. It was founded in October 2022 and launched for open beta on December 6, 2022.
Within the first 24 hours, Kick attracted 200,000 sign-ups, which is really impressive for a new service. A lot of this was likely due to Trainwreck announcing his departure for the new platform that day before, in addition to those who wanted to watch slot and gambling streams being attracted to the new content offered by their favorite exiled Twitch streamers on the platform.
What are the benefits of choosing KICK?
There are a few benefits that Kick offers over other platforms, namely:
- Streamers get 95% of the profits that they make from their streams, as opposed to the 50% and less that streamers on Twitch make.
- Streamers are allowed to stream content that is banned on Twitch including gambling and hot-tub streams, among others. That is not to say that they don’t have any guidelines, as Kick’s Terms and Conditions state that, ‘Any use or access to the Service by anyone under 13 (or under 16 in Europe) is strictly prohibited and in violation of these Terms. If you are a minor (which is under the age of 18 in most states), you may use the Service only with the involvement of a parent or legal guardian and their consent and agreement to these Terms,’ in addition to banning explicit content, racist content, and similar.
- Creators on the Creator Program receive hourly pay from the platform regardless of whether they have ‘1 viewer or 100,000.’ This payment will factor in the number of hours spent streaming, a flat rate based on advertising CPMs, average viewers, viewer demographics, and viewer engagement.
- KICK is new, which means it is less saturated than other streaming platforms. This means that there is a higher chance for small and newer streamers to grow a following than on other platforms.
- Partnered Twitch streamers have been allowed to multi-stream since August 2022, and both YouTube and Facebook Gaming have always allowed for multi-streaming. This means that if you are good at multi-tasking with your various chats, it could be a way to kill four birds with one stone (aka to get views and subs from all three platforms at once.) However, this does not apply to Twitch affiliates who will lose their Affiliate designation if they stream on other platforms. So too for those partnered streamers who have signed exclusive contracts.
What are the profit shares like on other platforms?
Below is the percentage of revenue that streamers keep per platform. The streaming platform keeps the rest:
- FB – 100% of revenue for first 2 years on Desktop, but 70% for mobile, which goes up to 85% for those who subscribe for over a year.
- YouTube – 70%
- Twitch – 50% in most countries, but less in certain third-world countries
What are the top categories on KICK?
- Slots and Casino – 23,200
- Just chatting – 2,960
- Other – 1,180
- Fortnite – 1,015
- Music – 990
- COD 2.0 – 560
- Pools, Hot Tubs – 472
- Valorant – 290
- COD MW – 270
- Just sleeping – 255
Conclusion: This site may develop into a gaming platform eventually, but at the moment it is more for content that went against Twitch’s policies. There are also some partnered Twitch streamers such as Loochy and AverageDad who multi-stream.
What is Easygo Gaming?
Easygo Gaming is a gaming development and tech startup that was founded in 2006 in Australia. that focuses on casino games, blockchain-based games and sportsbooks that are built using their ‘provably fair’ algorithms. They have over 6 million players registered across all of their platforms. Their clients include Primedice and Stake.com, both of which are gambling sites.
What is Stake.com?
Stake.com is a gambling site that offers a variety of different gambling categories. May of their gambling games are blockchain-based, meaning that people can use cryptocurrency to gamble on their platform.
